Welcome to Trumpet Digital.
We are a smart PR & communications consultancy helping SMEs and growing businesses tell their story.
Let's talk
We are a smart PR & communications consultancy helping SMEs and growing businesses tell their story.
Let's talkThe media environment has never been busier: more channels, more content, more competition, and a new layer of AI intermediaries. We cut through the noise, sending the right signal to the right audience at the right time, and making earned and owned media work seamlessly together.
Whether it's a headline-grabbing news release, a technical feature, a thought leadership post for LinkedIn or a short-form video to splash across social, we craft the message, choose the platform and make it land.
This is where storytelling meets algorithmic authority: we make brands discoverable, understood and trusted.
Trumpet Digital is the evolution of Trumpet Public Relations, established in Derbyshire in 2005 by Lauraine Jordan.
Over 18 years it built a reputation well beyond its home county and supported almost 50 businesses, with clients in Dubai, Australia and the US, spanning education, healthcare, engineering, fashion, renewable energy, travel, hospitality, construction, FMCG, the third sector and technology.
After leading global communications at The Access Group, one of the UK's largest private software companies, Lauraine has reimagined the consultancy to bring that tech know-how to SMEs.
Communications have changed. Trumpet has changed with it.
My media career started in a smoky newsroom at Trinity Mirror, where, in a world fuelled by deadlines and coffee, I learned what made the front page and what it took to pip a rival paper to the story.
From chasing stories as a reporter, I moved into shaping them, spending over a decade in leading PR agencies in London and Sydney and rising to Group Director. Long hours and endless media deals and pitches, but I loved it, working with brands like Mercedes, Beckham, Ryanair, Cadbury, Planet Hollywood, Glenfiddich and Cathay Pacific.
After three years in Sydney with one of APAC's largest agencies, I returned to the UK and as a single mum, I founded my own consultancy, Trumpet PR, to build a career around my young family, and ran it for 18 years.
Post-pandemic, as technology evolved at an unprecedented pace, I went into the heart of it. The Access Group became one of Trumpet's largest clients, and I joined them as Head of Global PR & Communications. I led crisis response, government engagement, executive profiling and ESG storytelling, and created industry-specific PR strategies, while helping define what "good PR" means in an AI-shaped world.
I wrote The Access Group's Playbook for PR, SEO and GEO, an integrated approach to profile raising for a world where AI agents, not just search engines, shape how buyers discover and trust a brand.
Now I'm pooling those experiences to relaunch Trumpet as Trumpet Digital, evolved and reimagined for a very different media landscape and built for what comes next, helping organisations navigate the increasingly complex world of digital, social, content, reputation and AI.
Being interviewed for a Channel 5 documentary in Dubai.
Everyone knows elephants never forget. What's less well known is that they are some of the most sophisticated communicators on the planet. Their social intelligence determines the success of the herd, and in business, it's not so different.
Ecologists call elephants 'ecosystem engineers'. Herd communication is never about noise for its own sake: they send low-frequency infrasound that travels for kilometres, and use rumbles, vibrations, trumpets and dozens of other calls to communicate.
It's about getting the right signal to the right member of the herd, however far apart they are. Which is exactly the brief for modern communications.
Beyond the metaphor, the Trumpet elephant is the visual heart of our brand, standing for intelligence, memory, connection, reach and communication. It's a credible, memorable symbol for a consultancy built on exactly those qualities, and digital simply hones them for every season of the savannah.
Trumpet Digital provides PR, content, social, video and events support for SMEs and growing businesses, from Derbyshire to across the UK.
Clear messaging and content planning give every piece of communication a purpose and keep your voice consistent across channels.
We find the angle worth telling and shape it for the audience and platform you're aiming at.
Where it matters, we also use the media to put your case to decision-makers.
It's PR with the technical discipline to be found.
Credible insight earns coverage and builds trust with customers, partners and journalists.
Content is shaped for each channel rather than copied across all of them.
We create short, shareable video for social, from announcements to behind-the-scenes insight, that puts a human face on your business and gets your story seen.
It builds credibility that advertising can't buy.
They bring the right people together and give them something to talk about afterwards.
We prepare you in advance and, when it happens, help you respond quickly, calmly and honestly to protect your reputation.
From niche creators to well-known names, the match matters more than the follower count.
Great campaigns are integrated, combining the services we provide: authentic storytelling, compelling data and a spokesperson with real authority.
Our methodology rests on three pillars: Targets, Tactics and Tracking. Coverage lands in the right places, is built to be found by AI engines as well as human readers and is measured properly.
If you'd like to talk about telling your story, drop me a message.
Lauraine Jordan, Founder, Trumpet Digital
Email: lauraine@trumpetpr.co.uk
Mobile: 07904257687